ALL ABOUT LITTLE MIX

EVERYTHING YOU WANT TO KNOW ABOUT LITTLE MIX

 

 X FACTOR 2011

name change

Rhythmix to Little Mix 

 

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      solo auditions       bootcamp          mentors        judge`s house           Rythmix to            Little Mix win           Xtra Factor -           X Factor video diaries
                                        first groups                                                                        Little Mix              X Factor 2011       Winners` Story

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 NAME CHANGE - from RHYTHMIX to LITTLE MIX - ANNOUNCED

   On Wednesday 26 October 2011, the producers of X Factor issued a statement:
     "At the request of the charity Rhythmix, the members of the girl group Rhythmix have decided to change their name, a decision which
       has the support of Syco and Talkback Thames. The group`s new name will be announced in due course"
    (BBC Radio 1 Newsbeat. 26 Oct 2011)

   On Friday 28 October 2011, at 06.26 (am), the group formerly named Rhythmix, wrote on the newly created Little Mix Facebook page:
    "We`re really excited to announce that as of now our new name is Little Mix! We came up with the name with Tulisa and we love it -
      hope our Little Mixers like it too! When we came up with the name Rhythmix, we had no idea that there was a charity with the same
      name. We decided to change our name to Little Mix as we do not want to cause any problems for the charity, and we`re happy that
      this has now been resolved. We`re the same girls
as we`ve always been and we want to thank all of our fans for their continued
      support for us. We came up with some ideas for our new name which we discussed with Tulisa and she had some ideas too.
      We all agreed on Little Mix as it just felt right"
   (Facebook. Little Mix page. 28 Oct 2011).

 "DIARY" OF EVENTS WHICH LED TO NAME CHANGE

  Sat 20 Aug 2011: X Factor judges form a new group with Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock, Jade Thirlwall
                                   (see X Factor 2011 bootcamp) (ITV X Factor. 24 Sep 2011)

  early Sep 2011:    Rhythmix, with Perrie, Jesy, Leigh-Anne, Jade, perform at Judge`s House and put through to "live" shows
                                    (see X Factor 2011 Judges` Houses) (ITV X Factor. 1 Oct 2011)

  Fri 23 Sep 2011:   Simco Ltd submit application to trademark name Rhythmix in Europe with Office for Harmonization in the Internal
                                    Market. (OHIM website http://esearch.oami.europa.eu/copia/trademark/data/01028843).

  Sat 1 Oct 2011:      ITV X Facto
r screens group, named Rhythmix, performing at Judges` House. (ITV X Factor. 1 Oct 2011).

  Sun 2 Oct 2011:     Lucy Stone, consultant to Rhythmix charity, contacts X Factor to ask "do you realise this is the name of a music
                                     education charity working with vulnerable people?" (BBC News. 7 Oct 2011).

  Fri 7 Oct 2011:       X Factor spokesperson comments, "The charity in question have trademarked the name Rhythmix for educational
                                    purposes only, which is not in conflict with the band or the show." (BBC News. 7 Oct 2011).

  Fri 14 Oct 2011:     According to Rhythmix charity, Simco and other parties connected with X Factor are to have an urgent meeting to
                                     discuss the situation. (Rhythmix charity. Facebook. 24 Oct 2011).


  Mon 24 Oct 2011:  Rhythmix charity receives letter from legal representatives for TV programme claiming more time is needed to
                                     consider position. (Rhythmix charity. Facebook. 24 Oct 2011).

  Wed 26 Oct 2011:  Mark Davyd, chief executive of Rhythmix charity, writes open letter on Facebook to Simon Cowell, ending with:
                                     "we are personally asking you to sort this problem out in the quickest and simplest way. Just change the name."
                                      (Rhythmix charity. Facebook. 26 Oct 2011)

                                     X Factor producers issue a statement: "At the request of the charity Rhythmix, the members of the girl group
                                     Rhythmix have decided to change their name, a decision which has the support of Syco and Talkback Thames.
                                     The group`s new name will be announced in due course." (BBC Radio 1 Newsbeat. 26 Oct 2011).

                                      Lawyers for X Factor write to Rhythmix charity offering to give them the trademark, but charity refuses it.
                                      (The Guardian. 9 Nov 2011).

  Fri 28 Oct 2011:     
the group formerly named Rhythmix, wrote on the newly created Little Mix Facebook page:
                                      "We`re really excited to announce that as of now our new name is Little Mix! We came up with the name with Tulisa
                                      and we love it - hope our Little Mixers like it too! When we came up with the name Rhythmix, we had no idea that
                                      there was a charity with the same name. We decided to change our name to Little Mix as we do not want to cause
                                      any problems for the charity, and we`re happy that this has now been resolved. We`re the same girls
as we`ve
                                      always been and we want to thank all of our fans for their continued support for us. We came up with some ideas
                                      for our new name which we discussed with Tulisa and she had some ideas too. We all agreed on Little Mix as it just
                                      felt right"
(Little Mix. Facebook. 28 Oct 2011. 06.26am).

  Sat 29 Oct 2011:     Name change from Rhythmix announced on X Factor "live" show Week 4. Tulisa introduces Little Mix.
                                      (ITV X Factor. 29 Oct 2011)

   But the dispute did not end there.

  Tue 8 Nov 2011:     Mark Davyd, chief executive of Rhythmix charity, posts "Another open letter to Simon Cowell" on Facebook,
                                      re-iterring his comments in the previous open letter on Facebook to Simon Cowell, and adds "as of 8 November,
                                      Simco are still seeking to exclusively trademark the name Rhythmix... There can be only two reasons for this
                                      1) Simco intend to change the name of the band back at some future date, or 2) Simco and/or its legal
                                      representatives want to use their control of the identity to force the charity to accept terms and conditions before
                                      permitting the Charity to continue to trade..."
(Rhythmix charity. Facebook. 8 Nov 2011).

  Wed 9 Nov 2011:   X Factor spokesperson tells Radio Times, "Yesterday`s open letter from the Rhythmix charity is not accurate.
                                     In fact, on 26 October, lawyers acting for Little Mix wrote, with Syco`s approval, to the charity, offering to give them
                                     the trademark, but the charity did not accept the offer and specifically asked that the trademark application should
                                     not be withdrawn." (Radio Times. 9 Nov 2011).

                                     Mark Davyd, chief executive of Rhythmix charity, is quoted in The Guardian, that the charity turned down the initial
                                     offer as it "included strict conditions which meant that we could not talk about the conduct of the X Factor."
                                      (The Guardian. 9 Nov 2011).


                                     Syco withdraw trademark application and issue a statement: "Syco are happy to withdraw the application for the
                                      trademark, as initially offered at the time of the name change to Little Mix. We conclude this matter is closed"
                                      (The Guardian. 9 Nov 2011)

  Fri 11 Nov 2011:    Rhythmix charity posts on its Facebook page, "Rhythmix (charity) is launching #CowellMustPay social media
                                     campaign to help raise money towards the £8000 legal fees incurred to date...  We call on X Factor viewers to text
                                     to help Rhythmix (charity) in lieu of their usual text vote for X Factor`s acts" (Rhythmix charity. Facebook. 11 Nov 2011).

  Fri 18 Nov 2011:    Simco sends letter to Office for Harmonization in the Internal Market withdrawing application to trade mark name
                                      Rhythmix (OHIM website http://esearch.oami. europa.eu/ copia/trademark/data/01028843).

                                      Agreement is reached between Mark Davyd, chief executive of Rhythmix charity, and Syco. Syco donates
                                      an undisclosed amount to Rhythmix charity. (Daily Mail. 21 Nov 2011).

  Sun 20 Nov 2011:  Mark Davyd, chief executive of Rhythmix charity, states, "We are very pleased this has been brought to an
                                      amicable conclusion... we have been able to reach an agreement with Syco to put this matter behind us."
                                      (Independent on Sunday. 20 Nov 2011).


  Mon 21 Nov 2011:  BBC News reports Syco are "happy to make the donation to the charity (Rhythmix)" and Syco and Rhythmix
                                      charity have stated that the situation has been "positively resolved." (BBC News. 21 Nov 2011).  

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